5 reasons you need a marketing strategy and where to begin building yours.

In the construction industry, whether you are a GC, in commercial or residential, or a trade like landscaping or roofing, having a strategic marketing plan is key to owning the control of your growth.

Having well managed growth is the best way to get established in your industry and rest assured you will stick around for the long haul. In creating this growth plan, there are many moving parts and variables that can affect your specific strategy so it’s important to always begin with an end in mind.

What are you even trying to achieve?

Where are you going?

How long is it going to take you to get there?

These are just a few questions you’ll need to ask yourself when beginning the strategy process. But, before we jump into the HOW, let’s explore the WHY.